Advertisement developed for the non-profit sector.
PG Calc, a software and application development company located in Boston, was looking to reinforce their existing brand within the non-profit sector. They wanted to develop a message for new clients that supported the need of a program that provides support to planned-giving donors. We developed this advertisement, which ties in with the extension of their brand, to be used in conjunction with the redeveloped website and print collateral. Select the image of the advertisement to view a larger version.
PG Calc’s suite of applications focuses on donor relations and management. An eye-catching photograph was developed for the advertisement along with concise ad copy to target executive directors and planned givers within not-for-profit industries. Planning for media placement for the advertisements were in publications that catered to the non-profit sector.