Morris County Tourism Bureau

# OurWork

Portfolio  /  MCTB

Morris County Tourism Bureau
Project requirements
Marketing Strategy
Media Buying
Skills used
Adobe Creative Suite
Content Creation
Print Production
Washington Headquarters
Thomas Nast Art Colection
Shakespeare Theatre of New Jersey
Historic Speedwell
Craftsman's Farms

The Goal:
To develop a marketing and advertising campaign to promote five historic sites located throughout Morris County.

The Result:
The premise behind the creative concept for these advertisements was to identify the historic significance of each landmark and tie it to a well-recognized cultural icon to make the messaging more memorable.

In addition to creating the advertisement concepts and executing the designs to final production, the tag line “Visit Morris County and Experience History Today” was created to serve as a marketing slogan for the campaign.

The campaign was recognized by the United Design Guild.