Blogs
Once it is established, maintaining a blog is relatively easy and allows for timely updates. Having a blog associated with a website increases the organization’s credibility and reputation. Posts from satisfied clients may be posted to serve as testimonials for the service provided by the organization.
It also builds traffic to website. Search engines continually monitor blog activity. Continually posting to a blog helps ensure a better ranking for Search Engine Optimization (SEO) of the organization’s website.
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